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Village live Fun & entertainment
Aug 02, 2022
In General Discussions
A reader asked me if the company's performance declined in the first half of the year, should the company continue to invest in consumer operations and services? The private domain and membership team established at the beginning of the year have not yet achieved obvious results. Faced with the uncertainty of the second half of the year and next year, should we insist, or should we put the budget on buying traffic? I'm very confused and want to hear my advice. In the end, my advice is: keep doing the hard and right things, stick to consumer operations, don't cut your budget, and if the company's conditions allow it, you should invest more. Why would I suggest this. I will give my opinion. 01 Doing a good job in consumer operations is the most cost-effective and lasting way to grow The end of the traffic bonus, spending money to buy traffic to grow, means high advertising expenses. In the past, marketing was rampant, and many companies brought new customers to deal, and the first order was a loss. In the past, the market was good, there was capital, and the money could afford it, but now the conditions do not allow it. Whether it is the impact of the epidemic or industry competition, it will not end in a short time, so reducing losses, increasing profits, and maintaining cash flow b2b data are the keys to a company's survival. To do a good job in consumer operations is to play "emotional cards" for old users and buy people's hearts. The user's heart follows the enterprise, and will naturally spend money on the enterprise. In this way, companies do not have to pay as high a cost as acquiring new users, and based on past transaction trust, it is easier to evoke a second repurchase. For companies, the cost is low, the profit is high, and they naturally make money. The better the consumer operation is, the more loyal users it will bring, the higher the sales will be brought about by repurchase, and the greater the corporate profits will be. With more profits, enterprises can survive the cold winter and usher in a turning point. Therefore, doing a good job in consumer operations, activating and accumulating old users is the most cost-effective and lasting growth method for companies today. 02 The traffic bonus is over, and the bonus of people's hearts has just begun Many companies today increase "volume" but not "income". What does that mean? Just increasing the number
Performance declines, do you still need to invest in consumer operations? content media
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