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rumiakter204988
Apr 06, 2022
In General Discussions
Taking a direct approach requires faith in your product or service and seeing a potential market beyond one's own borders. Market research should be Email Database conducted to confirm that there is a market. Prepare to be both patient and systematic. Success may come but perhaps not right away. The one true and unchanging tenet of direct marketing is to test. Then test some more. Even when successful, keep testing to improve both the response and the marketing materials being sent. Take the successful "control" package and test it against others. Test price points where applicable. The testing and refinement is ongoing Email Database and pays dividends. It is common in the U.S. for a company to receive a return $8 for every $1 invested in DM. Timeframe This is entirely dependent upon the type of strategy and subsequent acquisition campaign selected and how much collateral sales and marketing material must be created. It can be achieved in a relatively short period of time, perhaps 60-90 days at a basic level. ROI will be dependent upon how effective the campaign is and what Email Database the typical sales cycle is for a particular product or service. What are the consequences of not experimenting with new sales methodologies-of continuing business as usual versus taking an aggressive direct approach? Gradual loss of market share and slow or static growth.
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