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rodela358868
Apr 07, 2022
In General Discussions
For enterprises, brands have increasingly become one of the key factors for their survival and development. A brand known and trusted by the public means market, status and profit to enterprises. Therefore, more and more enterprises are strengthening their brand building. However, as the competition between brands gradually increases, building a brand requires careful planning. Next, the author of this article summarizes the three stages of building a brand for us. To answer a question first, what is a brand? Everyone knows the brand. Then another question, everyone knows, but they don't buy it. Is such a brand valuable? The answer is no. There are too many products on the job title email list market that are not well-received. It is very lively in the field of publicity and promotion. Seeing that the sales volume is only in single digits, the boss feels so bitter. Do you know? Why does this happen? Through the operation and promotion of products in the Internet and traditional industries in the past few years, as well as dealing with various bosses and managers, I found that they all have a misunderstanding: they think that the sales conversion of products is real-time, that is, the advertisements are placed on the same day. There will be purchase conversions on the same day, sales will rise, and so will brand building. This thinking cannot be said to be completely wrong, because the effect of advertising is indeed like this, that is, the investment will be effective, especially mobile games, APPs, and black five products, which are very suitable for effect advertising. However, the biggest problem with performance advertising is that it is impossible to build a brand, so when I saw a meal replacement product being put into a Moments advertisement, I was stunned. Be the money. Why come to the above conclusion? This is because brand building needs to go through three stages: awareness, recognition and loyalty. The three stages can be shortened by full coverage advertising, but they must not be skipped. Next, I will tell you about these three degrees in detail. If you understand these three degrees, you will know why you have been unable to make a brand. 1. Stage 1: Popularity Popularity refers to how many people have seen our brand. This is the promotion of our products in our daily work. We do talent planting, light box advertisements, and information flow advertisements to let more people know about our brand. Those companies that are invested by the father of the gold owner, when the company is not profitable, frantically smash advertisements, the purpose is to blow the user's attention and create a brand. If the company has sufficient budget, it can bring some effects through the staged advertising of the fire. If the company's budget is insufficient, it can only do one or two advertisements, and it is a bit difficult to expect to make a brand. As far as cultivation of talents is concerned, when I launched FMCG products, I launched dozens of talents at the beginning, but it did not bring about obvious conversion. I once doubted whether this road would not work, and then I continued to vote for dozens of them. When more than 100 talents were launched, Taobao's off-site traffic gradually increased. You must know that the dozens of subsequent posts did not. Why is the effect suddenly better when the explosion text is generated?
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