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reyadhossin1252542
Apr 11, 2022
In General Discussions
A digital format in which many have seen great potential is the podcast . And it is that, without a doubt, podcasts have become a digital marketing strategy for many companies to attract traffic and get qualified leads . In fact, at Cyberclick we already noticed this trend some time ago and that is why we currently continue to have our two podcast programs: Inspiring Mondays and Marketing Answers . The benefits of the podcast are enormous. With a podcast you can do content marketing and consolidate the inbound marketing strategy of your business to reinforce your branding, attract traffic and build loyalty. Would you also like to have a company podcast and give your brand the boost it needs? Don't miss this megapost where we explain everything you need individual email list to set up a podcast. Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (2022 updated edition). What is a podcast Material types and how to set one up What is a podcast and what material is needed to create one? Users' tastes change and now many don't have as much time to stop and read a long article. For this reason, they prefer to listen to it in audio format while they go to work, play sports or go shopping. Therefore, a podcast is a digital radio program , which is characterized by the fact that it is very accessible to all, it is practical and it is connected to technology because it can be downloaded from the Internet. Podcasts offer quality content to users, but above all they are very useful because they generate interest, improve brand positioning and get new leads during the first phases of the sales funnel. Materials to record a podcast Being episodes recorded in audio (or video in some cases), some specific materials are needed for your podcast to be 100% quality. Remember that using the right materials can make the difference between a good podcast and a bad one. A recording with noise in the background will not capture the same attention as one where nothing is heard. Also, you will not give a good image.
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reyadhossin1252542
Apr 09, 2022
In General Discussions
One of the most used strategies within any digital marketing strategy is Inbound Marketing . However, there is another strategy that, despite being considered incompatible with it, is being used more and more, Growth Hacking . We explain below what exactly each of the strategies consists of and how they can be complemented to obtain better results. Do you want to download the first chapter of our book Inbound Marketing: the definitive guide for FREE ? If you like it, then you can buy it complete on Amazon. Inbound Marketing and Growth Hacking how to complement them in your marketing strategy Inbound Marketing and Growth Hacking: what are they? Inbound Marketing and Growth Hacking are two widely used strategies within digital marketing. Each of them, however, focuses on a series of actions. Inbound Marketing individual email list Inbound Marketing aims to attract and convince customers through non-intrusive content. In this type of strategy, the point at which the user is in the purchase process is taken into account and he is accompanied, through content, throughout it, from when he knows the brand until the purchase is made. end transaction. When the lead becomes a customer, the objective of Inbound Marketing becomes another, the loyalty or evangelization of the user. Through Inbound Marketing it is also possible to position a brand. In fact, by achieving a good SEO position , you can generate leads or potential customers. Growth Hacking Growth Hacking, on the other hand, aims to grow a brand in the shortest time possible and using the fewest number of resources. A Growth Hacking strategy is based on using creative, innovative and low-cost methods to grow the customer base much faster than others. This implies making a very exhaustive evaluation of all the actions that have been carried out in marketing to see which ones generate more web traffic, more leads and more sales. Based on this analysis, SMART objectives are established and experimental actions are put to the test to optimize processes as much as possible based on what has worked best.
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