Jul 28, 2022
In General Discussions
Use more pictures and videos Present your products in the best possible way using good quality images and answer all future customer questions. Source: Etsy Shopify has created an amazing product photography guide. It contains 14 chapters where you can learn the most important aspects of product photography such as lighting, editing, equipment and more. If you can include a video in the product description, do so. Statistics show that 64% of consumers are more likely to buy a product after watching a video about it. Source: Decathlon 11. Don’t be afraid to be creative and different Consider the needs of your target audience. You can be as creative as you want. Experiment and try new things. This way, you will be differentiated from your competitors. Source: Levi's "Ex Boyfriend Trucker Jacket" is a cool product name, isn't it? Source: Great Man Greats produces sneakers from recycled ocean and single-use plastic. They chose to display it with a nice graph that also provides more facts to the client. Famous Blendtec video "Will it blend?" What does a blender do? It blends in. But this movement is a little different. The Latest Mailing Database story behind it is that the team experimented and released a video showing how powerful a blender can be to blend rocks. Things got so important that the company created a website and YouTube channel dedicated to mixing weird content. As you can see from the screenshots, even the iPhone. in conclusion As you can see, product descriptions are a very important part of an online store. Product information is the only way to inform your customers about your products. The combination of great photos and optimized product descriptions can do wonders for your sales. Think about your target audience and their problems. Then provide the solution and present it in a creative and useful way.