Jun 11, 2022
In General Discussions
A (Attention) attention , attracting attention, at ws number list this time, the cover and title of Xiaohongshu are attracting users' attention; I (Interest) interest, generate interest, read the text to generate purchase inquiry and purchase interest; S ws number list (Search) search, active search, after reading the notes, search for the brand situation on the site and outside the site; A (Action) purchase, take action, purchase is the most ws number list real feedback of action, purchase on site and off site; S (Share) sharing, sharing, human-to-human transmission is the lowest cost of communication, to ws number list achieve word-of-mouth effect. 16. IDEA Methodology The IDEA model is a marketing thinking tool officially proposed by Xiaohongshu. Through the four steps of Insight, Define, EXpend and ws number list Advocate, brands can grow up in Xiaohongshu. Insight: Insight into needs, with the help of Xiaohongshu's official tools, users leave data in Xiaohongshu to help brands gain insight into ws number list their needs, identify the track, and confirm what kind of user mind the product is targeting.