Apr 05, 2022
In General Discussions
First-party data is seen as the Phone Number Database most relevant data source, because this data comes straight from the organization. First party data can be segmented into different profiles. This data is Phone Number Database managed in a data management platform (DMP), in which you collect data and link it to that of other online marketing parties. This allows these profiles to be expanded and display Phone Number Database advertisements can be used even more specifically on interests, demographics and even on information that we cannot find online . An offline example of this is the WOZ value of a home. Data driven marketing: 3 types Phone Number Database of data & a consistent approach 2. Second party dates Second party data can be bought or sold by another company. Data is exchanged between two organizations that do not compete with each other. An example: an airline makes a deal to exchange data Phone Number Database with a company that sells suitcases. 3. Third party data You purchase third party data for use from external data collection companies. This data is often used for targeted Phone Number Database marketing activities. This form of data provides a large amount of information about the market, which can be used to reach target groups in a very specific way. Third party data is available to everyone. This makes this type of data Phone Number Database less valuable than first and second party data. Before the data can be segmented and ultimately used personally, the value and content of the data are first Phone Number Database examined. In the DMP you create workable segments, which are used in the Demand Site Platform (DSP) when purchasing advertising space. Bringing usable data together in the DMP is done as follows: Collecting data This involves analyzing the data and measuring the quality and potential of the source from which the data is delivered.