Apr 06, 2022
In General Discussions
In the world of digital marketing and content creation, there is some confusion as to where your word count should hit to perform best. One researcher will suggest that long, in-depth content is more effective, while another notable study suggests that keeping your copy short and sweet will serve your business better. So in a final showdown between the long form and the short form, which is better? The answer is, it depends. If you want to create content that ranks high in search results and drives higher conversion rates, you'll need to ignore false copy-length stereotypes, understand how users will interact with your content, and when you should dig deeper. a topic or just wade through the waters. Debunking the Myth of Attention Span Despite the common belief that we're all like goldfish, swimming aimlessly around our fishbowl with miniscule attention spans, critics point out that our lack of focus may have little to employee data do with our ability to hold on to attention. Warning. This article suggests that many attention span statistics can be linked to a lack of interest and value in the assigned task, which makes users more easily distracted. A recent study on social sharing helps debunk this attention-deprivation myth by showing that longer content is responsible for a large portion of social shares . This statistic suggests that while people may still share witty memes and funny snippets, they also appreciate in-depth, intellectually stimulating content. And with a sea full of abbreviated content repeating the same moot point, it's usually quite easy for digital marketers to outshine the competition by curating additional ideas and new information into informative, value-rich longer content. Of course, long-form content isn't always the way to go. Before determining the length of your content, think about what your reader is looking for and what you hope to get out of it.