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apurbokumar042
Apr 20, 2022
In General Discussions
Major advertising platforms are increasingly Dominican Republic Phone Number List becoming a black box for advertisers. Previously, you segmented different audiences and placements to see where you achieved the best results. This allowed you to allocate budgets and determine which audiences had the best interactions with your brand. But nowadays the best strategy is to select all placements, target larger audiences and let the platforms the Dominican Republic Phone Number List divide the budgets themselves. As a result, we have less and less insight into which target groups work best. We run into a problem, how can we still influence the results of our campaigns? The answer is summed up in the Dominican Republic Phone Number List in one word: creatives. In this article, I explain why. As a marketer, you have to constantly adapt to the Dominican Republic Phone Number List the platforms you use. Currently, social media platforms determine your bid in the auction based on the Quality Score. The platforms provide a Dominican Republic Phone Number List for a good user experience, so preference is given to advertisements that contribute to this. Based on the Quality Score, the platforms determine Dominican Republic Phone Number List whether your ad will be shown to the most interesting people within your targeting. If your creatives (photos, videos, sound clips, and the other Dominican Republic Phone Number List content types) are of high quality, the algorithm will show you ads for a lower cost. Even when you bet competition with a higher bid! The positive consequence of this is that your ads generate a lower cost per conversion. As a result, it has become the Dominican Republic Phone Number List is increasingly important to test which ads lead to a lower cost per conversion. The most impact on campaigns and results, therefore, lies with the optimization of the advertisements and the creatives. If you do this right, the Dominican Republic Phone Number List will also affect the performance of your company.
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