To sum up, if we want to analyze the interaction design of a product, we can't focus on the product itself, but away from its users. Products provide services for users, and the interaction design of products exists for users to better use the product or some of its functions. If we just look at the product, we will fall into the predicament of knowing what it is and not knowing why. Only by analyzing the nature and usage scenarios of the product users, plus the characteristics of the product itself, can we deeply understand why the interactive function of the product is designed in this way, and the analysis documents produced can be more in-depth.
If we want to deeply analyze the interaction design of Douyin, the analysis of user usage scenarios and product characteristics is essential. Because Douyin's interaction targeted email list design is designed to highlight product features and advantages or to facilitate users to use these functions in the scene. By understanding these, we can understand the meaning behind interaction design.
The target users are first- and second-tier cities, post-90s white-collar workers, and students. The user population can be divided into two categories: content creation type, mainly expressing themselves through the platform; satisfying their own performance desire and watching diving type, mainly through the platform to consume fragmented time for fun, and watch comments, Share with friends.