Facebook is the most useful and Phone Number List customizable; and it just keeps growing too so you have to use it skillfully. Depending on your business within the tourism industry, the application differs. For any business though, a Fan Page is the way to go because it is the most customizable. For example, it is possible to add a page where people enter their email address in exchange for a coupon. The question is, how can a small business owner do this effectively while dedicating his time to the business that is his passion?
And, make it a really good Phone Number List coupon too, not just a free dessert. If you give them something of great value the Phone Number List first time you'll have their loyalty forever, and now you have their email too, so offer something great and follow through, make them feel special. You can set the page view so that everyone goes straight to this section of your Fan Page, so make it an offer no one will refuse. Reward people for telling their friends to "like" your page. You never know when that friend might be going on holiday next.
Pay Per Click ads on Facebook are also Phone Number List a great option. They are cheaper than Google AdWords and more targeted. You can use them to get people to "like" your Fan Page or to go straight to your own website. This is a great option for boutique hotels and tour operators because they can sell something before the travelers arrive and then establish the relationship with them upon their arrival. The owner of a small, hip bar in South Beach could retweet articles related to The South Beach Food & Wine Festival before the event and offer interesting tips for tourists in order to stay fresh in the mind of potential visitors. Also, on slow nights or low seasons, business owners can tweet an instant gratification special for anyone paying attention and ready to commit on the spot to a great offer.