From making short videos in her personal capacity in 2016 to joining in 2017, the popularity of the young brother in western Yunnan and the number of video views have continued to increase, and she has also moved from an Internet text message service celebrity to a popular IP. In 2012, WeChat launched a public account, and the basic graphic model gave birth to a large number of self-media. Around 2016, short video platforms emerged one after another, and short videos with slightly higher difficulty were regarded as entrepreneurial outlets. Since 2018, the immersion and participation of live broadcasts have been valued more and more, and live broadcasts have become a new trend. In the past seven years, the outlet has been constantly changing, and the top creators have also undergone rounds of shuffling,
and the threshold for entry of latecomers has become higher and higher. Especially for the short video field, the transition from UGC to PGC is not easy. A newcomer with no foundation, if there is no support from the MCN organization text message service at present, it is a matter of luck more than strength to want to become popular. In 2016, through differentiated content and diligent update frequency, the probability of becoming a top celebrity will be slightly higher. According to the rating of Influencer, an overseas influencer marketing platform, a food blogger from Yunnan, ranks among the top three comprehensive YouTubers in China. In 2016, he devoted himself to short video production and started as an individual. After 2017,
he has become more and more distinctive on the road of content creation and has become a popular big IP. The story of the young text message service brother in western Yunnan may be worth our consideration. 01 Around 2016, short videos became a new outlet, and creators were paid more and more attention on platforms such as Weibo, Station B At this time, a large number of amateurs rely on their own strength, and even use their spare time to devote themselves to creation. Food blogger Dianxi Xiaoge is one of them. Although it is called "little brother", the western Yunnan brother is actually a girl. I have publicly shared that I think "little girl" is too cute, and "little brother" has a playful and free and easy feeling.