End a link to the mailing list Doesn't it make much sense? Why send a link to someone who already has an email address? Well, that makes sense for three reasons: Authoritative white papers build relationships of trust with leads and current customers. It gives you the opportunity to get more information. If you previously only had an email address, you will be given the opportunity to retrieve your phone number and company information.
They can also share your white ghost mannequin effect service paper with more people, which helps you generate more leads. Send to directory If you have directories related to your industry and they accept white papers, it is advisable to send them your directory. The best place to do this is with the American Marketing Association's robust library. Your niche submission magazine library Create another section for the white paper This is especially useful if you have created a lot of premium
Content over time. In this way, visitors simply go to a specific section instead of searching all pages for links to white papers and ebooks. AdEspresso has a separate section for lead generation content. Adspresso Guide Promote white papers at industry events If you are a speaker at an event that draws attention in your industry, you have a great opportunity to promote it to your most important people. You can tell them about your white paper and the level of work spent on it, and how they can get it. Run an ad Finally, paid promotions can boost the white paper. You can place ads on Google , Facebook , LinkedIn , and