Although it effectively avoids the phenomenon of fake products, due to the distribution model of the membership system, there is also a pyramid selling controversy in Yunji Microstore. Especially in 2017, Yunji was identified as a pyramid scheme by the Hangzhou Municipal Bureau of Supervision. Whether it is Pinduoduo or Yunji, despite the constant controversy along the way, they have all been listed, so compared to Xiaohongshu and Taojiji, which are still struggling in the primary market, they are much luckier.
Judging from the cases of Pinduoduo and Yunji, China's social e-commerce does not have summer and autumn, but only spring and winter. It took only 3 years for Pinduoduo to go public, and only 4 years for Yunji. At present, a large special database number of leading players including Pinduoduo, Yunji and Mogujie have been listed successively, leaving little time for the remaining players. "Live" will become the main theme of social e-commerce In 2019, life was not easy for Chinese social e-commerce players.
Those who are not listed envy those who have already been listed, while those who are listed are suffering from how to get rid of the high cost of sales and marketing expenses and realize the company's turnaround. It can be found that behind the high cost of acquiring customers in the entire industry is actually the result of the cruel survival game under the disappearance of the demographic dividend. From the perspective of the global market, in 2016, the revenue of the global Internet industry was only 380 billion US dollars, of which Google alone accounted for nearly 100 billion, removing 1/4.