The data will make it possible to design content adapted to the needs of use, expertise, moment (real time) and behavior. This adaptation will be fluid and scalable. The Business phone list content will have to adapt, evolve, be versioned, with the difference that a large part will be automated. Tomorrow, the same content will be available in different formats.” We will update this article during the day with other conference Business phone list reports from Inbound Marketing France. Cecile van Steenberge: the age of assistance, or when technology changes user behavior.
Director of Google Marketing Solutions for Southern Europe, Cecile van Steenberge is one of the distinguished guests of this 2019 edition of Inbound Marketing France. His intervention highlights the new behaviors observed among Internet users, marked Business phone list in particular by the growing role of mobile in our daily lives. Indeed according to her, “there is no more online/offline debate, when we are not sleeping we are mostly connected, and this is true for us, our children, and our customers! ". Mobile and technological progress in general have made individuals increasingly Business phone list curious, demanding and impatient. According to the speaker, from now on we indeed want information “there, now and immediately, personal and relevant” .
Another criterion which, according to her, is important in the requests made by Internet users: the user experience, which must be optimized to meet the expectations of Internet users. Cecile van Steenberge then gives 3 precepts to follow on the business Business phone list side, to respond correctly to user behavior. According to her, “ to have a good performance, you have to have good contributions. Also, we must make good use of the intelligence of the data, by being present when customers are looking for us. Thus, advertisers help consumers in a faster way, in real time and by being more relevant”. A practical intervention Business phone list for those who seek to obtain the keys to connect the intention of their consumers with their business objectives, in order to be present when it matters most.