e, to some extent, it is. As CNN reports, Pope Francis has delivered sermons in the past condemning the evils of social media. He has called the heavy consumption of digital media "mental pollution" and warns that the heavy buy email list influence of such media "can prevent people from learning to live wisely, think deeply and love generously". At the same time, Pope Francis has long recognized the role social platforms play in shaping culture and engaging individuals.
Instead of making a futile effort to resist social media at all costs – which could only lessen the cultural relevance of the Catholic Church – the Vatican has instead adopted a strategy of being present where it is likely to find an audience. According buy email list to a 2015 Fortune report , the Vatican went so far as to enlist the help of at least one digital strategy firm to generate insights into what matters most to young social users, as well as potential strategies on how best to engage them on issues like immigration, climate change and poverty. The Vatican also approved the launch of campaign-specific hashtags like as well as a fun Popemoji keyboard that got 30,000 downloads within four days of its release.
Pope Francis sent a message Thursday to an international symposium titled “Towards a Greener Attica: Preserving the Planet and Protecting Its buy email list People,” in major cities to hire digital marketing teams focused on spreading its message and engaging local communities. Warner says digital platforms, and social media in particular, have proven effective in spreading the Church's message to the world. “With its interactive nature and boundless reach, social media is becoming a modern discipleship tool.