Our Story
In 1996, after many disappointing attempts to find a tour of The Beatles' England that met his level of expectation, Tony Maddalone decided to develop his own version of a 'Beatles Tour'. In the years that followed, he invited small groups of Beatles enthusiasts on tours to the UK to research and develop a tour itinerary that would reflect A Complete Beatles Experience in both Liverpool and London. For Tony, the task became his mission, vision, and purpose. Over the next several years, he organized and personally delivered high quality tours to Liverpool and London in an effort to continually locate memorable Beatles sights that he felt must be included in a tour itinerary to satisfy everyone even the most avid fans of The Beatles.
Once the research was completed and itinerary in hand, Tony undertook a relentless search to find the most qualified Beatles resources to deliver the experience his itinerary outlined. He understood very well that the guides and services supporting the tour must be of superior quality to maintain the standards of excellence that defined the Beatles, their music, and their followers.
Guided by fate, in 2001, Tony met a 'Beatles Guide' in Liverpool named Jackie who was not only a 'Genuine Liverpudlian' but shared his enthusiasm, his integrity, knowledge, and most importantly, his passion to deliver the best Beatles experience in Liverpool. To his fortune, Jackie's guided tour exceeded Tony's expectations beyond his wildest dreams. She is well connected in her home town and it is not unusual for Jackie to introduce our tour group to 'locals' directly connected to the Beatles including such names as Pete Best and members of the original Quarrymen, John Lennon's first band. For many years, she has been recognized as one of the premier 'Beatle Guides' in Liverpool and is now our exclusive 'Genuine Liverpudlian Beatle Guide'.
Similarly, in London, Tony has tested several well-known and reputable Beatle Guides that, although professional and knowledgeable, lacked the 'je ne sais quoi' he expected in delivering a world class tour of The Beatles' London. A few years ago, fate again befell Tony as he was introduced to Glen, a certified tour guide, native Londoner, and scholar of The Beatles and the London Rock scene in general. Glen's knowledge of the Beatles and rock impressed Tony that a 'London Rock Legends' segment was integrated into the standard Beatles' London guided tour. The additional feature includes the sights and history of other famous rock legends of the ‘60’s. As Fans that have taken our tour can attest, Glen is an exceptional London 'Beatle Guide' and delivers an amazing, informative, and fun tour. We are pleased to have him as part of our team.
Still not satisfied, in 2010, Tony searched for an expert Beatle Guide in Hamburg and found Peter, a native of Hamburg and an expert on The Beatles during their Hamburg days. Peter delivers a tour that includes early venues and significant places of interest that played a role in the history of The Beatles. Peter will helps fans appreciate the city where it all began. It is a place where the Beatles honed their talents and became 'one' as musicians.
With the addition of Hamburg, Tony's dream of a truly Complete Beatles Experience is now fulfilled. Well, or so he thought. There is more.
Recognizing the undying popularity of The Beatles with all generations from Baby Boomers to the Millenniums, Tony and Dr. Susan Neustrom, a lifelong Beatles enthusiast and university professor have recently formed a new entity InMyLife Inc. In addition to our 'fan' based tours, InMyLife, Inc, offers educational student tours and intellectual tours designed for scholars of The Beatles. The new format includes lectures that focus on the impact of the Beatles and the Pop Culture of the ‘60’s on society, special guest appearances of people who have Beatle knowledge to share and places of interest intended to educate, inform, and engage both students and scholars.
So without further ado, we would like to present to you 'The Beatles Pilgrimage Tour', please continue to view our website to discover more about this wonderful experience.